Clipper Round the World Yacht Race
Setting new digital standards for a phenomenal race
Setting new digital standards for a phenomenal race
Clipper Round the World Yacht Race
Setting new digital standards for a phenomenal race
Clipper Round the World Yacht Race
The Clipper Round the World Yacht Race is a life-changing adventure; a 40,000-mile race across the world’s greatest oceans, full of highs and lows, breathtaking sights, and, incredibly, participants need no sailing experience to take part.
Project scope
Recognition
The Lovie Awards
Gold Winner
The brief
Clipper needed a new website, launched in three stages (pre-race, race warm-up and race mode), to tell their story, attract berth sales, generate sponsorship and provide fans and followers with timely content in a compelling and user friendly way.
The solution
The pre-race phase focused on showcasing the sheer awesomeness of the race, providing a smart and, crucially, smooth application process, and delivering vital information to crew, fans, media and sponsors in an engaging way. But this was just the beginning….
Phase two focused on the build up to the race, with the teams and skippers being announced. A Crew Hub was launched providing a portal for crew to manage their applications, training and paperwork leading up to their race.
