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Accelerating the transition to a cleaner future: digitally empowering a game-changing brand
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Digital strategy for a global joint venture
Launched a dynamic digital presence timed with the business formation to maximise market impact
Seamlessly integrated the evolving brand identity with website development through adaptive design systems
Delivered a secure, scalable platform ready to support JERA Nex bp’s portfolio expansion
Creating a digital showcase for industry transformation
JERA Nex bp represents one of the most significant developments in offshore wind energy. When JERA and bp announced their joint venture in December 2024, we were inspired by the scale of their ambition and proud to build on our long-standing partnership with JERA Nex. The challenge extended far beyond a typical website build, as a newly formed joint venture, still defining its operational structures and brand identity. JERA Nex bp needed a digital partner capable of building while the business itself was taking shape, creating a presence that would communicate its industry leadership from day one.
Working alongside joint venture creation
With the brand identity being created, we drew on our existing knowledge of JERA Nex to lead website planning in collaboration with stakeholders from both companies. This allowed us to develop the website in parallel, ensuring everything was ready for the formal business launch. Close collaboration was essential to ensure the final digital experience seamlessly reflected the new joint venture’s identity and business model.
We created flexible design systems that could adapt to evolving brand guidelines and business details without requiring complete rebuilds. This approach meant we could maintain development momentum while incorporating brand and business decisions as they were finalised.
“JERA Nex bp presented Salad with what we knew was a challenging task: deliver a fully functioning website to a demanding timeline without any brand architecture being in place. There were no colours, no logos, no themes, no content, not much of anything but ambition and vague promises to deliver soon.
The Salad team rose to the challenge brilliantly. They were honest with us about the challenges and held us accountable to key deadlines throughout the process. Early on they also showed us what was possible and inspired us to fill in the gaps, and we were thrilled with the outcome which delivered beyond our expectations. More than that the team was always great to work with and it was an enjoyable collaboration.
I genuinely couldn’t recommend Salad highly enough.”
Ben Hunt
SVP Comms, Public Affairs and Sustainability
Arcadis Ost 1
Germany
257MW
27
Ishikari Bay
Japan
257MW
14
Formosa 2
Taiwan
257MW
47
Security and performance for global operations
JERA Nex bp’s global operations demand enhanced security and performance standards. Drawing on our experience with global enterprises like OCI Global, we delivered a secure platform aligned with both parent companies’ requirements.
We developed modular page structures and a flexible content management system that enables efficient updates as the joint venture progresses through development phases. Multi-lingual functionality in Japanese ensures the platform serves stakeholders across all key markets. Interactive elements and intuitive design help bring complex energy information to life, making technical content more engaging and accessible for diverse stakeholder groups. Visual storytelling, dynamic infographics, and adaptable layouts ensure the site remains clear and compelling as new projects and insights are added.
Market-ready from day one
The website launched seamlessly alongside the joint venture announcement, giving JERA Nex bp immediate market presence when industry attention was at its peak. They were able to engage stakeholders and inspire partners with a platform that reflects their combined capabilities and vision.
This project shows how complex business transformations succeed with a digital partner who thinks beyond the brief. We thrive on strategic, time-sensitive challenges, and by understanding both the technical demands and commercial realities of forming a new joint venture, we delivered a solution that meets immediate needs and supports JERA Nex bp’s long-term growth.
"Salad listened to our needs and asked the right questions, challenging us where needed, and consistently brought ideas to the table that showed they truly understood what we were trying to achieve.
We were on a tight timeline to deliver, and any issues that cropped up were handled quickly with excellent communication throughout the project. The site launched on time, and we have received many positive compliments on how polished the site feels.
Their team was professional, engaged, and genuinely invested in our success. I wouldn’t hesitate to recommend them to others."
Charlie Nielsen
Communications manager, UK offshore wind, JNBP
