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Clipper Round the World Yacht Race Setting new digital standards for a phenomenal race

Clipper Round the World Yacht Race

The Clipper Round the World Yacht Race is a life-changing adventure; a 40,000-mile race across the world’s greatest oceans, full of highs and lows, breathtaking sights, and, incredibly, participants need no sailing experience to take part.

Project scope Web DesignWeb Build
Recognition The Lovie Awards Gold Winner
Clipper Round The World Yacht Race
Clipper Round The World Yacht Race

The brief

Clipper needed a new website, launched in three stages (pre-race, race warm-up and race mode), to tell their story, attract berth sales, generate sponsorship and provide fans and followers with timely content in a compelling and user friendly way.

Clipper Round The World Yacht Race

The solution

The pre-race phase focused on showcasing the sheer awesomeness of the race, providing a smart and, crucially, smooth application process, and delivering vital information to crew, fans, media and sponsors in an engaging way. But this was just the beginning....

Phase two focused on the build up to the race, with the teams and skippers being announced. A Crew Hub was launched providing a portal for crew to manage their applications, training and paperwork leading up to their race.

Clipper Round The World Yacht Race
Clipper Round The World Yacht Race
Clipper Round The World Yacht Race
Clipper Round The World Yacht Race
Clipper Round The World Yacht Race

Over

45%

site user increase

Over

17K

crew enquiries

Over

18K

newsletter sign-ups

Clipper Round The World Yacht Race

A unique race viewer

Phase three included and an industry-first, responsive race viewer providing followers with real-time mapping and leaderboards throughout the race. Read an in-depth article on the race viewer here.

Clipper Round The World Yacht Race
Clipper Round The World Yacht Race
Clipper Round The World Yacht Race
Clipper Round The World Yacht Race

Race viewer results

Over

500K

page views in the first 3 weeks

Expected

10M

page views by the end of the race

Clipper Round The World Yacht Race

Award winning

We are delighted that the website, which was up against formidable competition including Eurosport and Google, has been awarded a Gold Award by the Pan-European Lovie Awards in the sports category.

Clipper Round The World Yacht Race
Clipper Round The World Yacht Race
Clipper Round The World Yacht Race

The reaction

“Salad went all out to deliver our dynamic website, meeting an extremely tight deadline. We count ourselves so lucky to have found a talented team that is hard working, professional and passionate about what they do.

The website is a new era for the Clipper Race, delivering a great experience for crew, fans and sponsors, and this is just the beginning. We will continue to develop the site with Salad over the next four years.“

Terri Clarke, Head of Brand, Clipper Ventures.

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