The brief was to create everything Elliot Brown needed to launch as a robust-yet-elegant watch brand. This included the intricate design of the watches themselves, to branding, marketing materials and e-commerce website development.
Every component of the watches had to be meticulously developed for style and function; from the depth and texture of the bezel to the materials and colour of the hands, everything was considered. The identity, featuring a subtle-yet- sophisticated ‘EB’ monogram, conveys the durable and hardwearing nature of the watches, yet works at delicately small sizes.
Elliot Brown is now stocked in numerous prestigious outlets, including Snow+Rock, Page & Cooper and The Watch Hut. Despite stiff competition, the Bloxworth won Watch of the Year 2013, and the brand is receiving wide coverage within the industry and in national and international press.
“We asked Salad to produce a full set of materials from brand design to products, packaging, POS and marketing materials. The brief was for something tough-but-classy, and very British. It’s now trademarked and proudly displayed on every facet of the business. The website speaks volumes for the brand - winning the hearts and minds of consumers and the trade - even attracting enquiries from foreign distributors soon after launch. Salad has created a business that’s getting worldwide attention. We really couldn’t ask for more.”
Alex Brown, Owner and Co-Founder, Elliot Brown